Customer Relationship Management Diagnostic Report Of Nicespace Guangzhou Branch

As the century went, China and the world showed the most significant development of twomajor trends. The Web represents the information technology emerging and fiercechallenges of economic globalization.Today Social division of labor is more and more specialized. The social relationship isbecoming more complicated than before. There is an urgent demand to emerge professional,scientific departments to manage our specialized clients. Customer RelationshipManagement is in such a backdrop of an emerging discipline came into being. This thesiswill explore how to really build and develop Customer Relationship Management of thisemerging sector.Urge Customer Relationship Management System to further improve. It will lay a solidfoundation for scientific, standardized, modern CRM system.This thesis will discuss the CRM system from the macro and micro--two different anglesand different levels. On one hand, a comprehensive CRM model is established viadiagnosing Nicespace Company’s CRM strategy. On the other hand, that Nicespace wouldlike to collect client resources is to maximize the value. For the benefit of the company,Customer Relationship Management extends customer service to increase market share.Relying on the marketing system and CRM system model, all levels of CRM diagnosticchannels is established. This thesis majors to discuss how to diagnose customer relationshipmanagement and how to effectively play an important role.In the end, as an effective attempt, a summary is given for the CRM. It provides a referencefor CRM model optimization and management. Meanwhile, it is an valid attempt for newareas of application methods. Customer Relationship Management plays a more importantrole in the diagnosis and lays a solid foundation.