The Study On The Relationships Of Enterprise’s Social Capital, Knowledge Management And Service Innovation Performance

In the dynamic service economy environment based on the knowledge competition, thefocus of competition between enterprises is no longer simple physical product, but more isservice. Service innovation is the intrinsic requirement for the enterprises (including serviceenterprises and manufacturing enterprises) to achieve sustainable development, and is thegood approach to improve and maintain competitive advantages of enterprises effectively.Service innovation cannot be successful without the support of knowledge. Social capitalprovides a new way for the enterprise to gain knowledge and resources which the serviceinnovation needs so that it has been a new approach of the research of service innovation.Enterprise only can keep the competitive advantage by constantly developing or absorbingexternal knowledge. Therefore, how to increase external knowledge to flow into enterprise,how to integrate knowledge and create knowledge so as to promote enterprise’s innovationbehavior, all above have become an important issue for the enterprise to maintain competitiveadvantage. Based on this, the service innovation should be considered from the crossperspective of social capital and knowledge management so that we can investigate therelationships between social capital, knowledge management and service innovationperformance in the enterprises of China.In the foundation of the systematic analysis about social capital, knowledge managementand service innovation performance in domestic and abroad and according to the existinglimitations of the study, the paper adopts empirical research method, mainly discussing therelationships between social capital, knowledge management and service innovationperformance. The paper collects data from227companies (including service enterprise andmanufacturing enterprise) as effective samples in order to validate the research hypothesizes.Then, the paper uses SPSS17.0and AMOS7.0to do the data analysis, and constructs theSEM between social capital, knowledge management and service innovation performance. Atlast, the paper tests the hypothesizes through the model elements of the paths and analyses theinfluence mechanism of the paths.The research results show that:(1) Social capital has significant positive influence onservice innovation performance;(2) Social capital has significant positive influence on knowledge management;(3) Knowledge management has significant positive influence onservice innovation performance;(4) Knowledge management plays a part intermediary role inthe path from social capital to service innovation performance. Finally, combined withresearch results, the paper puts forward some related management suggestions for enterpriseand government. Generally speaking, it is necessary for the enterprise to do the following:(1)broaden and strengthen the relationships between the other bodies in the social network,(2)improve the quality and efficiency of knowledge management, and (3) put the serviceinnovation in an important position of enterprise management. For the government, it isnecessary to do the following:(1) strengthen the construction of knowledge intensive serviceeconomy, and (2) actively guide and promote related bodies to build a close relationshipnetwork.