2012Midea Air-condition Marketing Plan Of The North Of Henan Midea Co., Ltd

The North of Henan Midea Co., Ltd. is a segment of Midea Group The North of HenanMidea Co., Ltd. business scope including selling air-condition, refrigerator, washing machinewith brand Midea&Little Swan in4administrative divisions—Xinxiang, Anyang, Puyangand Hebi.In this paper, I will expatiate on the2012midea air-condition marketing plan aboutNorth of Henan Midea Co., Ltd, which is the major business of this company.This marketing plan including6chapters as below:Chapter one of the marketing plan introduce the background, target, research methodsand meanings.Chapter two shows the relation and business governance structure among Midea Group,Midea Air-Conditioning&Refrigeration Group and The North of Henan Midea Co., Ltd.Then, it analyze the macro-environment in air-condition market in chapter three.Moreover, it combine nationwide and region competition environment to analyze, andthrough SWOT analysis chapter three elicit more information about the North of HenanMidea Co., Ltd.Chapter Four list and discuss the major levels of market segmentation and bases forsegmenting consumer and business markets, then select the target market in North of Henanair-condition.After that, chapter five does a systematic study on the marketing strategies of product,price, place and promotion with the4Ps theory.At last, through Financial planning and risk analysis, chapter six predict risks based onthe4ps and give some methods about how to risk averse.By using the4ps theory, Michael Porter’s Five Forces Model, I write the2012marketingplan for the North of Henan Midea Co., Ltd. I believe if this marketing plan is executeexcellent, the North of Henan Midea Co., Ltd. sale amount forecast to reach800million, andthe profit hit31.46million.