The Chongren Town’s Research And Practice In Multifunctional Agriculture

The traditional concept of agricultural development considers that agriculture is the industry which provides food and raw material for people. Its function is mainly limited in economic function and food safety. The conception of Multifunctional Agriculture (MFA) has received more attention since it appeared. It thinks that agriculture not only has economic function but also ecological, social and cultural function. This conception firstly wants to arouse people’s concern about externality. For instance, the recovery of rural vigor, the protection of biodiversity, entertainment and travel, the shape of pastoral-sight, the assurance of food, food safety and animal welfares, then it gradually develops a wide concept, generally refers to the other social function except for economic function. This paper bases on preliminary explaining and investigating about MFA, and combines the SWOT analysis of MFA development in Chongren town to propose strategies and safeguards of the development of MFA in Chongren town. This is not only the need of Chongren agricultural development, but also the requirement of realizing Chongren’s economic and social sustainable development in new period. The main contents are as follows:The first part is the basis and starting point of the whole paper. It introduces some current conceptions of the MFA research, the shortness of research method and possible innovation.The second part introduces some present basic theories and features of MFA. These theories include:joint production, externality, public product, region division theory and sustainable development theory. And then introduces the features of MFA. The third part reviews the history of Chongren’s agricultural development, and summarizes its present characteristics. The forth part makes SWOT analysis about Chongren’s MFA development, thinking the main advantages of its MFA includes that the location advantage, good agricultural basis and Chongren town government’s great attention to its agricultural development. The disadvantages are the imperfect industry chain, and distempered social service system, etc. The opportunity of Chongren agricultural development lies in the constant development of global and regional economy, the continuous increasing demand of green food. However, the main threat to its development is from the cost and the surrounding agricultural villages and towns and so on. Combine the analysis to propose the relevant development strategies.The fifth part based on the SWOT analysis to put forward that the Chongren’s MFA development should utilize the experience of developed countries, properly deals with the relationship of every MFA internal element. At the same time, recommends the economic man who is in accordance with modern agriculture development. The last part mainly summarizes the whole paper’s research, and points out the possible shortness in this paper and the direction of future research.