A Marketing Strategic Research Of HA Corporation

After joined into the WTO, China has became the biggest antibiotic producer and export country in the world wide. The inland antibiotic raw material medicine market presents day by day complications changes more of rivalry structure and form, Luo Yang Hong An biochemical limited company(called HA company as follows) conduct and actions is just-established with medicine raw material medium body for lord of win a small scaled business, face each opportunity and challenge. How to reply the fierce competition of each craft industry business at home and abroad, how to strengthen the core competencies of business oneself, that is the strategic problem that the HA company needs settle urgently.This text reference strategy the supervision and market marketing strategy etc. is each theoretical basis, mainly make use of the tool of marketing in the market strategic analysis, take part with HA to draw up a the whole scheme to make its company product to develop core competencies further in the drugs market, provide the company the strategic competition ability of management and acquire larger yield.First, make use of strategic supervisory quantity to turn analytical application and pattern, vs HA company inside, the external environment carry on analysis, discover business place from here the environment is taking place of trend and change, identify the opportunity and threat of business. Vs HA company section craft of inside, external environment progress analysis, understand the advantage and bad situation of business, for the operating environment progress of the HA company overall quantize search. Make use of a wave to compete five especially force pattern theory, particularly invade to new rival, bull bargaining power, seller bargaining power, the rivalry of of the threat and the existing rival of substitute waits five, the marketing of summary and analysis HA company deveolps a direction and develops a new marketing outlet to provide reference for HA company. Aim at an above factor, we innovate to analyze the external environment inside the marketing of the HA company. Then, particularly use a SWOT analytical law, vs the HA company channel of distribution carry on completely, system, accurate search, pass SWOT analytical come to identify the shape opportunity of company, grabbing opportunity thus, exertion advantage, evade risk, and combine strategy, program and scheme etc. by the market marketing that this draws up HA company. In the end, adopt marketing in the market, namely product, rate, outlet and promote sales four for the strategic implementation pattern of the HA company select fairness, the establishment corresponds of implementation scheme, and provide street verification data and verify a result over a long period of time.This text is strategy supervision and marketing strategy in the market’s application study in the medicine raw material medicine realm. The HA company is the living creature of antibiotic raw material medicine to ferment a business, as to it’s marketing progress strategy search in market, can for other provide to draw lessons from amid the small scaled living creature system medicine business, vs our country the shape of the raw material medicine craft also has certain reference worth.