The Research On The Competency Of Retail Managers

In recent years, with the rapid development of economy, retail enterprise continuouslyenclosure expansion, the personnel system innovation, management concept of change, thequalityin the human resources management of application value increasingly prominent, makespecialists and scholars who are in the field of the human resources for a quality theory andapplication research of the boom.According to Yang cheng evening news on October13,2011report, the three line citynow is just like two line cities5years ago and the Midwest cities2-3years ago: demandgrowth, relative lack of supply, take the lead in sinking enclosure of the company incubationperiods short and return the rich. At present, China’s retail market in one, two lines of urbancompetition intensified lead to retail enterprises obtain profits has continued to decline.HuangWenJie who is the executive president of Guangdong circulation industry chamber ofcommerce said, in a department store in10years ago, incubation periods in one and two linescity set up shop is about one or two years, and set up shop period for three to four years tohave common in the last two years of development of the department, and one and two linescity commercial property has gone up30%-50%in rental five years,which lead to retailenterprise of three city development becoming the trend of The Times. Jinzhou city is thethird-tier citise. This means that in the next few years, in order to adapt to the rapiddevelopment of these third-tier cities as Jinzhou city, the demand for retail managers willincrease significantly. Because retail managers do quality level of the retail management workperformance has obvious effects, retrieve, and analyzes Jinzhou city’s managers do city retailquality status, then puts forward Jinzhou city retail managers competency suggestion willhave very important significance in theory and practice.In this study with Jinzhou for research scope city, with retail enterprise managers forresearch object, by the competent for quality for the direction of research, through the searchrelated literature for data collection, construct retail managers do quality managementperformance model and puts forward-theoretical assumptions. According to the theory model of the variable to design questionnaire, using SPSS the questionnaire investigation dataanalysis on reliability analysis, validity analysis (i.e. exploratory factor analysis) andregression analysis to verify the rationality of the design of questionnaire and the theoreticalmodel of the scientific nature. Through the analysis on the questionnaire result SPSSdescriptive statistics and the correlation analysis, get the following conclusion: JinZhouShiretail management between each other the competence of the quality difference is not big, theretail managers with particularly good performance a minority; Interpersonal dimension, andpersonal qualities dimension is the key dimension to make good work performance for retailmanagers; Professional knowledge and skills, communication ability, training others andwork experience is retail enterprise managers generally have the competence of the basicquality; Achievement motive and ability of handling crisis, social skills, emotional controlability and team management ability is most retail managers have and their personalperformance have significantly positive impact on the important role for quality; BuildingShared ision,personality charm, confidence and market consciousness which retail managersin work are the lack of but its performance has a significant positive effects of influence is thekey for quality.