Inner Mongolian A Corporation Real Estate Project Marketing Management Informationization Research

As the land supply, bank credit, housing pre-sale, individuals involved in real estate mortgage and a series of macro control policies, China’s real estate business environment during the most profound changes, coupled with the advent of information age, the project with copying marketing in general project management can not meet the needs of real estate project management, especially under the fast track approach in the intensive marketing management policy needs at this stage there is an urgent need for appropriate project management to marketing real estate projects to promote the rapid development of management.This paper summarizes and absorption based on the results of previous studies, the project management theory and research process, marketing, marketing, project management of all elements of a comprehensive analysis. First, the introduction of information technology management, project marketing, development of profiles and features, analysis, marketing information management research project studies the significance of clear objectives and scope of the study, summarize the basic framework of the study. Second, review the basic definition of enterprise project management and characteristics of the interpretation of enterprise project management for the long-term development. Describes the development of project marketing and management status, characteristics and trends. Marketing information for the study of enterprise project management basis. A real estate company in Inner Mongolia once again the basic overview and description of the development process, project management research is more targeted. A real estate company in Inner Mongolia and management system needs analysis, leading to the present project marketing and management issues that exist. A company with the specific circumstances, drawing on advanced information technology marketing and management concepts, the use of project management theory and methods on the basis of data from Contract management, customer management, project management, sales management control, financial control management and other aspects of marketing information management program. Finally, in order to achieve the desired goal for the implementation of the program, set up marketing agency on construction projects, customer management, contract management, human resources and other aspects of proposed project management company in Inner Mongolia A safeguards.A real estate company in Inner Mongolia project marketing information management research covers a very wide range of content is also very rich. Due to time constraints, lack of research information and data, and the author is limited, this paper still exist in many ways inadequate or lack of depth, even on some issues but crudely put forward ideas, conclusions, or direct measures. These are needed in future work to further deepen the study or detailed questions.