Research And Optimization Of The Distribution Channels On Jetechtool Company

4P marketing channels is not only the theory of a link, but their actual goal of obtaining an important part of marketing. This paper not only manual workers of industries and enterprises in the distribution channels, and reviewed the JetechCo process of company formation channels discussed JetechCo channels in the structure and management of the company there’s a lot of problems. JetechCo sales channel problems, such as low efficiency, high cost and serious channel conflict, has had an impact on the development of the company. JetechCo sustainable development of the company want to get advantage, we must make the optimization of the channel, so channel formed the core competitive advantage.This paper argues that channel strategy is to guide the management of channel development and channel basis. Therefore, to analyze the company’s channel strategy JetechCo, JetechCo on the analysis of problems and guide channel channel optimization is important. However, the channel strategy is part of the company’s overall competitive strategy. Therefore, competitive strategy to borrow, the reverse of the JetechCo’s corporate long-term competitive strategy and marketing strategy, company sources have caused problems JetechCo important reason. Meanwhile, to borrow a SWOT analysis tool to analyze the JetechCo external environment company channels, opportunities and threats, strengths and weaknesses that exist within the final follow-up to get JetechCo company development strategy. Adjust the JetechCo after the company’s long-term strategic objectives, the use of SWOT analysis of the appropriate development strategy, channel strategy, the company Quesco optimization strategy is proposed, and the formation of a channel optimized channel target system.Channels in the JetechCo’s goals under the guidance of the development system, this paper JetechCo company channel length, width and other structural problems make the corresponding optimal adjustment, and build a new marketing channel system. In order to meet the objectives of the new construction of distribution channels, marketing mix and brokers also manage these two aspects of channel management made the corresponding optimization.