Research On Development Strategic Of Commercial Banks In Sunan

Rural Commercial Bank is one kind of new rural financial institutions, which was born with rural credit cooperatives’ shareholding system reformation in the Sunan region in2001. After decades of development, it has become the main force in the Sunan rural financial market, As one model of rural credit cooperatives’ shareholding system reform, the first three rural commercial banks access to high-speed development, the rapid growth of asset size, profits growing steadily, rising capital adequacy ratio, non-performing loan ratio decreasing rapidly, since insisting on servicing the tri—agriculture-issues, the small and medium enterprises. The process of Southern rural commercial bank’s development not only reflects the changes of rural financial system, but also constitutes a part of the rural financial system innovation.The rural commercial bank in Sunan growths in the developed county markets, It has unique comparative and competitive advantages, but still have a lot of problems in the development. this paper will use SWOT method to analysis several publicly available information of typically rural commercial banks on the sunan region to study the Sunan model’s strengths, weaknesses, opportunities and threats, Then put forward the further development of the strategic. As an option of rural financial reform, the success of Sunan will proved a sample for similar environmental conditions of rural financial institutional reform and development. Its experience and lessons will provide the basis of policy formulation for the regulatory authorities...