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Characteristics Of The Bulk Of Consumer Affect The Demand Of Lot Size

Posted on:2013-07-20Degree:MasterType:Thesis
Country:ChinaCandidate:X L LiuFull Text:PDF
GTID:2249330371986024Subject:Business management
Abstract/Summary:PDF Full Text Request
Along with consumer to product packaging demand diversification, it is necessaryto affect the consumer to pack the size demand the factor to conduct the research,such enterprise can design conforms to the consumer demand packing specification,can meet the consumer need. Simultaneously because studies is only existing studiessome or certain factors to the batch resolution demand influence, moreover studies ismostly existing or is conducts the research from the qualitative angle from theexperiment angle to the batch resolution demand influencing factor, moreover, had theresearch not to carry on the analysis to the product type control action. In view of this,this article, in had in the research foundation to unify the domestic consumer’scharacteristic to expend the characteristic and between the batch resolution demandrelations has conducted the research.This article first reviewed the related batch resolution, the expense characteristicand the product type related literature, then has constructed between the expensecharacteristic, the product type and the batch resolution relational model in correlationtheories’s foundation, proposes the research supposition. Then the author designs thequestionnaire and uses the real diagnosis methodology, through questionnaire survey’sway to the consumer characteristic, produces approves the type and between the batchresolution demand relations carries on the investigation, obtains the data through thequestionnaire survey, the use statistics software carries on the analysis to the obtaineddata, then confirmation research supposition. Through the empirical analysis, drawsfollowing conclusion:First, expends the characteristic various dimensions remarkableinfluence consumer to the batch resolution demand. And the customer is away from,the service cost, the product frequency of use and the scale negative influence batchresolution demand, sensation advantage to influence batch resolution demand. Secondconsumer’s population statistic characteristic variable expends the characteristic andbetween the batch resolution demand to the consumer the control action.Third,theproduct type to expend between the characteristic and the batch resolution the control action. This article has studied three different product batch resolution demands: Thewash thing, washes sends the thing and food class batch resolution demand.According to this article research conclusion, provided some management for theenterprise superintendent to suggest: enterprise when carries on the design to thepacking specification, not only need consider the consumer aspect the factor,moreover must consider the product aspect the factor. Is also the enterprise whencarries on the product packaging specification design, must consider that affects theconsumer to the product packaging specification demand factor——expensecharacteristic; simultaneously must consider the product own factor——product type.Because these two factors can have the influence to the consumer to the batchresolution demands.Finally, in the research conclusion and the enlightenment part, system’s summarythis article’s research conclusion, and proposed the corresponding managementsuggested that simultaneously has analyzed the deficiency which and the futurologyforecast this article studies.
Keywords/Search Tags:Distance from the supplier, Cost of service, Perceived profits, Frequencyof use, Scale of product use, Product type, Lot-size
PDF Full Text Request
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