Third-party Logistics Market Segmentation,Customer Value-oriented

With the rise of the Internet economy and e-commerce, professional, multi-functionthird-party logistics needs are increasing. However, the majority of our logisticsenterprises at the same level of service, similar logistics service products. This led tothe logistics enterprise market space and profit is getting smaller and smaller, andwhich had led most of the industrial and commercial enterprises, expresseddissatisfaction with its services. Therefore, the operation of third-party logisticsmarket logistics market segmentation needs to be resolved. In the theory of marketsegmentation and customer value based on the study, through interviews with theclass of customers with third-party logistics market organizations, the establishmentof customer value-oriented segments indicators. And apply the methods of dataanalysis for market segmentation, and the breakdown of the results proposed in thispaper.First, drawing on the classical theory of marketing and market segmentation, andmodern logistics theory, carried out a systematic study of third-party logistics marketsegmentation. Marketing theory-market segmentation and positioning introducedinto the logistics market. Analysis the current classification of the logistics marketsegmentation method. Elaborate the definition and content of the customer perceivedvalue, combined with third-party logistics market is characterized by four aspects ofcustomer perceived value, perceived quality, perceived emotional perception of therelationship between price and perception research.Secondly, based on analysis of customer perceived value of third-party logisticsmarket, based on customer industry differences in the perceived value of logisticsservices, the different organizations class of customers in terms of time, price, and theextent of logistics services has different needs, the establishment of subdivision indexsystem. Survey interviews based on the establishment of the index system and theclass of customers with various industry organizations, choose the method ofK-means clustering statistics, breakdown of the10sectors of the market of existingthird-party logistics customers will eventually be a third-party logistics marketsegmentation The three types of sub-sub-market, high time-aware type of market,quality-aware type of market, perception of high price class market. The different characteristics of the three types of sub-market, and describe the various marketsegments, market positioning and marketing strategy.Finally, select A logistics company as an example analysis of objects, the use of theresearch approach of this market segmentation of customer value-oriented company.Evaluate organization type of customer of A logistics company based the subdivisionindex system established, and use K-means clustering analysis. The combination of Alogistics company, the actual situation and the development of Company A strategy ofCompany A should provide suggestions of the low prices paid by logistics services,studies have shown that the K-means clustering-based segmentation method iseffective, with certain guiding significance.