Communication Management Of New Mart-Pufa Bank Credit Card Project

In recent years, the banking industry competition becomes increasingly fierce,traditional financial products have already can’t meet the needs of the consumers,banking is need a program to stabilize the market share, in this context each Banksare turning to the credit card market, especially the emergence of a credit card of cardand improve the brand sells goods or service awareness, the Banks are starting tofollow suit. Shanghai pudong development bank shenyang branch is to take theopportunity to launch a new matvey, pudong development, a credit card. But in theproject implementation process, often lack the effective project communication.Communication with the business department project including the communication,and the leadership of the department of communication, the project team members inthe communication between the company and outreach, communication with otherdepartments and the communication between the and so on, it has already becomethroughout the whole life cycle of project a lasting work, the work of good and baddirectly influence the project process control and final project quality.Based on the credit card joint development in the process of projectcommunication as the problems existing in the research subject, aims to solve projectcommunication obstacles, communication skills, etc, bring high quality project timesaving effect of economic benefits and social benefits both sides is of great advantageto the similar card provides a reference for cooperation. This paper studies to projectmanagement theory as a foundation, USES the project integrated management modelto comprehensive analysis of project start-up phase, the planning stage and theimplementation stage of the communication problem; Secondly the decompositionmethod to project WBS decomposition, determine the internal communication object;And the communication model, communication planning matrix projects place appearthe problems of communication.Through this article mainly study and resolve the project start-up phase communication management, project planning phase and project implementation ofcommunication management, project the team management, but also for the card toprovide reference for other project experience, which eventually became businessmen,hairpin bank card and consumers of three win etc.