Implementation Research Of High-net-worth Individual Program In Chaoyang Commercial Bank Co.,Ltd

With the rapid growth of high-net-worth individual in China, it has been a keyfactor that how to provide them with all-round, multi-level and personalizedfinancial services. The author studies the problem with the working experience inChaoyang Commercial bank during the time of2007-2011, combined with theleanings of master. The paper pays more attentions to how the commercial banklocated in poor area carry out financial management with the combination of thequantity analysis and comparative institutional analysis.In particular, the author reviews the development of China’s financial marketsince2007and analysis the significance and background of the paper. Then theauthor studies the financial environment in kazuo region of Liaoning province andanalysis the affair of the bank before the implementation of project. The authorestablishes process reengineering method as based method to get the projectimplementation. And the paper applies the model of Cho.D.Sung to study thefeasibility of HNWI of kazuo branch. The paper deeply analysis the projectimplementation strategy, the specific contents and time schedule. Finally, this paperstudies the e performance evaluation of the project implementation in two ways ofthe qualitative analysis and quantitative analysis. And the paper gives furthersuggestions to the existing problems according to project implementation process.The Research shows that:The success of the project implement effective improves the financialperformance of Chaoyang Commercial bank. And process reengineering methodcan effectively enhance the bank I project implementation operation efficiency. In poor areas, the project implementation of the bank must be restrained by thearea of special economic and financial development environment. If we do notconsider specific environmental constraints in Liaoning providence many functionsof the project can’t effectively play and there are many obstruction factors.In particular, with the aid of nine elements model analysis framework, we candraw that labor factor, especially high financial talent will restrict the projectimplementation. The factors of the insufficiency of government support and therelated industrial cluster development are not still Ideal factors. Department ofvested interests will boycott the reengineering course, which is very harmful factor.If these problems can’t get prompt improvement, we will not see good future of theproject in the long-run.No doubt, such analysis, has the following significanceThe paper discusses that how commercial Banks in poor areas develop thefinancial management business, especially for the high-net-worth individual, whichrich experience of financial institutions in China todayIt is more practical for commercial Banks in the poor area to complete theproject of HNWI with process reengineering. In this way we can break the systemof the poor areas obstruction factors to improve the performance of HNWI. For itcan cut off special path system and the related factors in poor areas to reduce reformresistance. This kind of experience will help those who don’t want to change andthose who drunk in the incremental innovations.