Research On Business Models For Application Software Store

As the global mobile communications market matures,mobile phone penetration rate has been increasing.international Telecommunication Union report,as at the of 2010,the global mobile phone users reached 50 million.The Chinese mobile phone users reached 9 million,and with the maturtity and popularity of 3G, based on 3G network applications and business models emerging gradually.In 2008 Apple introduced the software application store on the iphone app store,providing third-party application software services.Since the AppStore on the line has attracted a large number of application software developers to participate,while the mobile internet has brought a new direction,new profit model to become the diving force to acclelerate the development of mobile internet sources.Application store as a business models innovation,with integrated industrial chain,mobile e-commerce,and other characteristics,not only for the developers to build an open platform for marketing,but also makes the terminal munufacturers to better control to enhance product added value.This treatise focuses on the applicaton software business model to study.First,the paper describes the applicaton stores the situation of the business models.And from inernal and external aspects of the industry environment analysis.Next from the profitability,the number of applications software,developers scale,the users scale of four aspects of domestic and foreign applicaton software store in the market and the industrial chain compositon analysis.At last paper proposed problems of the application software store business model, Then proposes the solution,and through China Unicom"wo store"analysis of the profitability indicators and other factors,and suitable for domestic applications of store development business models...