The Research On Corporate Cultrue Of Chinese Internet Companies

Faced with the new round of world economic wave impact, including social networking sites and e-commerce sites to further promote and the WEB2.0 depth, China’s Internet companies are facing a series of historic changes and challenges, the operator of the company significantly increased corporate culture building efforts. With core competencies to build a cohesive culture and is the key to the success of an enterprise. Development of corporate culture on business-oriented constraints, cohesion, motivation, radiation and other functions, and how to maximize the role of corporate culture, must be from the current actual situation in China. In the seventh session of the Party’s Sixth Plenary Session, proposed to deepen cultural restructuring, promote the prosperity of socialist culture, and the Internet industry as an important force in socialist economic construction, and its corporate culture will have a direct impact on the socialist whether the culture and prosperity.This paper is from the culture, corporate culture, meaning and relationship to start, and foreign advanced research guidelines, Comrade Jiang Zemin’s "Three Represents" important thought and Comrade Hu Jintao’s " Scientific concept of development" and the Party’s seventh Sixth Plenary Session on culture as a theoretical basis for important decisions, compared to the internet industry with the traditional characteristics of the industry’s corporate culture, into the details of the current Chinese Internet industry, the characteristics of enterprise culture, the status of its corporate culture, development difficulties, trends analysis, and proposed to use the advanced theory as the Party’s guiding ideology, based on traditional Chinese culture, the construction of realistic Internet culture, and described its implementation and problems that need attention..The fourth chapter in the article, combined with their own Internet business for some 240 employees corporate culture survey, and a senior manager of human resources of the enterprise made a depth interviews, analyzed and discussed, proposed for the company’s corporate culture development. Because the enterprise is the more successful Internet companies, the construction of its corporate culture is also a leader of its corporate culture research has good practical utility, but also for other Internet company’s corporate culture has a reference.