Research On The Market Competition Strategy Of Housing Security Information System Of Eicinfo Company

The article first introuduce the background of Housing Security Information System of Eicinfo company,based on the theories of the marketing, such as the theory of market environment, the theory of market structure,the theory of enterprise resource analysis,the theory of market sale strategy,then analysized the market environment and and market structure and market demand of the Housing Security Information System of Eicinfo company,researched its own resources and competitive ability and competitive advantage of Eicinfo company,used the analysis method of enterprise value chain and VRIO and SWOT,established the market Competition strategy.Based on the theory of market structure,the article analysized and established that the market structure of Housing Security Information System is perfect competition market.Based on the theory of marketing environment analysis theory, analysized the market environment of the Housing Security Information System of.Based on the the analysis method of enterprise value chain and VRIO,analysized the Core competitive ability of and the resource of competitor, summarized the competitive advantage.The article analysized the market opportunity and competitive threat of the Housing Security Information System with the method of SWOT,and established the market Competition strategy,selected the differentiation strategy route and established the challenger marketing strategyThe article pointed out the implementation strategy of the market competitive strategy that optimizing product and reducing the price and attacking the competitor from the front in the main market area, centralizing the product advantage and price advantage and attacking the weaknesses of competitors.The study of this article provided an important guide to formulating marketing plan and developing marketing work of the Housing Security Information System for the Eicinfo company.It is the same important guide for other software product.