Value Added To Handset Products Along The Marginalization Of Traditional Core Functions

From the late20th century to the early21st century, just20years,mobile phone products has experienced the most brilliant stage in the history of ordinary think this is a product of the normal course of development. Theoretical approaches found in the core function of marginalization on the basis of mobile phone products experienced a focus on appearance as function, appearance and function of the perfect combination of the three obvious value-added stage. Shipments for each value of value-added results will lead to mobile phone products has increased significantly, to prove the value added after the optimistic forecast of mobile phone manufacturers on the market consumption capacity. Meanwhile, the three obvious value-added stage of the psychological needs and the level of technology and consumers to buy, between stages of the order can not be changed.By three times the value of value-added, change the phone product life cycle, into a special product lifecycle with the scallop-type mobile phone products from common manufacturing product life cycle. This product cycle changes, the mobile phone manufacturing companies continue to enjoy increased sales by product growing by high profits and product maturity, to stimulate the continuous upgrading of mobile phone products, enhance product viability and extend the product life and derive more value to create space.After the marginalization of the core function of mobile phone products, manufactured goods characteristics of the product to reduce the intangible value-added space. The main profits of the mobile phone products from manufacturing low-margin, and gradually transfer to the high profits of the service sector. The increase in wireless phone product features interactive mode, the use of software costs and communication costs charged to consumers, mobile phones exists only as a service carrier. This change prompted the mobile phone manufacturers gradually spun off from manufacturing to service industries to move closer. Mobile phone manufacturing industry is gradually moving from low value-added manufacturing and processing industry in transition to high value-added services to the tertiary industry. Phased growth and development course for future product development and transition is of guiding significance.