Brief Probe Into The A Auto Company With Its Undertaking Strategy Of Industrial Transfer

In recent years, how to undertake industrial transfer has become the hot issues,that not only Party committees and governments at all levels,but also scholars debate.Transfer of industries, including international industrial transfer and the transfer of the gradient of the domestic industry, which refers to the industry by the more senior or more developed international and regional level or to the relatively low scale of less developed economic phenomena and economic activity. Throughout the history of the world economy, we can see:some business in the region by undertaking industrial transfer, change quickly bigger and stronger, thus contributing to a national or regional economic and social development and industrial transformation and upgrading. The other businesses in the region to undertake industrial transfer process, not only failed to accelerate the development of the enterprise itself to be, but also for countries and regions where over-exploitation of resources, environmental destruction and foreign economic dependence of the adverse impact of the transition. In this way,many enterprises grow stronger more and more,but others get weakder more and more.The south area of Hunan is the coastal area of mainland, and the edge of mainland, in the government’s strong support, some companies have undertake industrial transfer. Even if some of the enterprises and local economic acquire development, but have many problems. This article attempts to use SWOT method to analyze how to undertake industrial transfer strategy for the A auto company who is the biggest car firm in the south area of Hunan.Find its strengths,weaknesses, opportunities and threats.By the way, provide reference for other industrial to relocate scientific in this area,and give some advices for the Party committees and governments at all levels.This article is based on the theory of international industrial transfer, summarized in the mainstream view home and abroad on the basis of the characteristics of the current industrial transfer. From Japan, Germany, Korea, Mexico and other countries and Taiwan of China, the Yangtze River Delta, Pearl River Delta, An-Hui business case and so on, analysis of summarized experiences and lessons learned. From the SWOT analysis, analyze the origin of the Xiang-Nan auto company undertaking industrial transfer strategy and its main mistakes, find the advantage weaknesses opportunities and challenges of the enterprises to undertake industrial transfer. Its main advantages in location and resource advantages and the enterprise itself has a variety of advantages. The disadvantage is reflected in the local industrial structure is irrational, corporate foundation is weak, low export-oriented economy, business innovation and the enterprise’s own existence. Opportunities for accelerating the pace of the domestic and international industrial transferring, the auto industry still has a larger market. Challenge is intense competition in the field of world FDI, the national strategy for regional development everywhere, eastern economic pull weakened, lack of local government decision-making should be rational, and local government industries to relocate to the lack of top-level design, especially the automotive industry is facing over capacity outstanding problems.On this basis, for the Xiang-Nan auto companies undertaking industrial transfer policy mistakes to analyze, thinking that when the managers in the formulation to undertake industrial transfer strategy, need to adhere to the overall business strategy first, from the maintenance of regional sustainable development in a high degree to weigh the pros and cons of industries to relocate to enhance their own ability to improve the industries to relocate to the right to speak, to improve the management level to consolidate the achievements of industries to relocate. Meanwhile, the managers should be called on the government to adopt policies and measures.