Guizhou Ethnic Areas To Implement The New Rural Social Endowment Insurance System Research

New rural social endowment insurance system, coming from thirty years ofexploring in social insurance of china, is recognized as a necessity in economicdevelopment. For years, rural area grows poorly in both economically and socially,and traditional mind has a deep root. Family support of age dominates the living ofthe old. However, aged tendency of population accelerates greatly and movement ofpopulation turns to be popular, a core issue pops up in front of the family in ruralareas, which is bringing up sons for help in old age. The new rural social endowmentinsurance system, significant to constructing harmonious society and clear toexemplify social equity, has been prompted properly.Guizhou province locates in southwest of China. With multiracial living in, theprovince is typical for discussion about new insurance system in ethnic minority areas.Furthermore, tendency of social insurance development in the area is both necessaryand urgent, which is positive to construct new rural area and harmonious society.Kaili city is on the top of the Miao and Tong autonomous prefecture in terms ofeconomic development, the city has been the sole new rural insurance model region ofentire prefecture. The author made an on-the-spot investigation, interviewed peopleliving there and had an access to the applying of new rural insurance. As a result,findings include: poorly promotion, low income level, as well as low multiply ability,these are the core problems faced by the new rural endowment insurance. Toovercome difficulty, means such as enhancing government promotion, injectingcapital to the local and making using of the Chilean model to improve multiply ability.Meanwhile, the questionnaire has been send out and collected in the Kaili city toinvestigate implement of new rural endowment insurance. The software SPSS isapplied to analysis multiple regression result. It shows that peoples’awareness of theinsurance and their income level are positive to their decision of participatinginsurance. Therefore, solution to enhance policy promotion and income level arepriorities. The author believes that if the problems mentioned could be resolved, inaddition with the network being mature, the new rural endowment insurance will stepinto the healthy road. It will provide improved social old-age security to Guizhouregion, and helpful to the rural economic, as well as Guizhou economic development.