Empirical Study On Affecting Factors Of Circulation Efficiency Of Agricultural Products Base On Transaction Perspective

As the income of Chinese people increase significantly and the rapid development of modern agriculture, consumers’ demands for green, efficient and special agricultural products grow and a large number of agricultural products are required to pass to consumers quickly and effectively to maximize the value of agricultural products. These need fast, efficient and complete circulation system of agricultural products. Circulation efficiency of agricultural products directly affect the level of the realization of farmers’ income and the satisfaction of consumer’ demand. However, the current circulation of agricultural products have a lot of problems:from the view of circulation organization, low circulation organizational level is the main problem;from the view of circulation process,there are too many circulation process in the sales of agricultural products;from the circulation technology point of view,the circulation technology and distribution facilities in china are poor. These problems which cause a high cost distribution process and long circulation time of the agricultural products from the origin to consumers, restrict farmers’ income and agricultural development. So we study the efficiency of the agricultural circulation from the micro perspective of farmers, we focus on the factors of the efficiency of the agricultural circulation, to analyze the household social networks, the degree of farmer organization, the infrastructure and the trade relations how to affect it. The results showed that the main factors to affect the rate of the production and marketing of agricultural products are infrastructure, trade relations, the degree of organization, network strength and network characteristics. And the affection of the infrastructure, trade relationships, the degree of organization is more than the others. The main factors to affect the rate of the loss of agricultural products are infrastructure and trading relationships, the better of the infrastructure, the rate of the loss of agricultural products will be less; the more stable of trading relationship, the rate of the loss of agricultural products will also be less. Network characteristics and the degree of organization of agricultural products have an impact on the rate of the loss of agricultural products, but the affection of the the network strength to the rate of the loss of agricultural products is not significant. The main factors to affect the rate of the circulation costs to agricultural products are trade relationships, infrastructure, the degree of organization. Network characteristics and network strength also affect the rate of the circulation costs to agricultural products, but not have the same intensity as the first three factors.