Chengdu Shuangliu International Airport Retail Business Strategy Research

With the tendency of airport commercialization, many airports succeeded in applying the commercialization strategy, and some domestic airports began to apply the commercialization strategy in recent years.CHENGDU SHUANGLIU international Airport is one of the west of china largest airports. CHENGDU SHUANGLIU international Airport’s annual throughput has exceeded 20,000,000 passengers in 2009.Because CHENGDU SHUANGLIU international Airport’s new terminal two (T2) building will be put into production in 2012, and the cost of enterprise operation will increase. In the face of so many influence, the enterprise should apply the commercialization strategyThe commercialization strategy consists of commercial resource operating and the product innovating. To apply the strategy successfully, the corporation should change the direct operation type,and change the guarantee type to the commercial type.The airport retail tactic is an important part in the commercial strategy. How to display the commercial facilities, how to design the merchandise category and how to price are all studied in this paper, and it’s very useful to enhance CHENGDU SHUANGLIU International airport’s commercial value...