Post-moden Concept Of Marketing In The Phenomenon Of Advertising Research

The emergence of advertising has been for centuries, in this history, each period has its different forms of marketing, its main purpose is nothing more than to push their products to the audience. To the modern, the marketing approach seems to form a kind of practice - most of the content is advertising its products on the function, appearance, price and other information. This is the industry that the general form of advertising communication, it follows the aesthetic principles of modernism, focusing on the normative expression, the actual situation of the coherence and logic is reasonable. And in this material gradually moving to the homogenization of today, a lot of products under the brand and quality of its features compare, there is no big difference, this time, businesses need to make consumers their products with other competitors Separate, not much room to upgrade the quality of the case, the only easy and efficient method that gives meaning and cultural products, adding value to their products, and in many forms of advertising, this post-modernism Form, with its open concept, it seems easier for this age Shenmeipilao audience to accept. More post-modern advertising designer advertising reflects the understanding of life and innovation. Advertising is no longer a reason to convey key product information, and focuses on emotional communication with consumers. So post-modern ads are no longer selling the product itself, but add the emotional value of the product, which is the paper is to explore the concept of marketing.This paper studies the concept of modern marketing, advertising, based on the analysis of post-modern advertising marketing advertising marketing concept for the transformation of domestic importance; analysis of post-modern advertising and marketing concepts of modern advertising in China; and further discussion of Current situation and development of modern advertising direction to the direction of development of modern advertising to provide some theoretical basis.