Not Silent Minority

Although independent magazine is a new concept, but its emergence and development of a relatively lengthy process. Began to emerge in the new era of literary coterie magazine is sprouting, springing up like the rest of the seventies and eighties of the various literary magazines and folk poetry niche publications, and today the Internet age, many young college student and founder of the cutting-edge arts practitioners magazines, including Some intellectuals and the pursuit of freedom of expression pamphlet private nature, in a way, in fact, can be counted as independent magazine. From the "citizen","folk" in obscurity, to now more influential "Solo Mission","generous" new era "independent financing, spiritual independence," the magazine further development and change has brought out some of the new era features.In these independent magazines, Han and his "Solo Mission" is the public recognition, affecting the widest range of an independent magazine. Select "Solo Mission" as a case, textual analysis of its contents at the same time, it ceased the production process of development and creative staff interviews and carry out all aspects of the evaluation system. Through an analysis of this case, to explore China’s independent magazine with features.From the content perspective, independent magazine without regard to the reader’s reaction, without regard to the requirements of circulation, as communicators they hold their own independent position, with particular attention to extend the spirit of the modern self-discovery and life advocate, good attention than the mainstream media less concerned about the topic, so that magazine showed independent thinking, sound and a unique visual style, just to express personal feelings, so the draft selection criteria and other aspects can be completely "independent." Such as an independent magazine "independence" issue he wrote:"We are a small independent congregation, we are here to do the things they like to do and we do not like to force others. Do not want others to force yourself, we are free, we have their dreams, hands, turned in a dream these wonderful ideas into action and we love others love yourself." From an economic perspective, refers to the magazine’s production, distribution does not depend on large financial organizations, does not rely on advertising revenue, and even some independent magazine is not sold to the public, there is no issue of revenues. Only a few independent magazine will be printed and distributed, for example, China is now more famous "02life tide" and "RICE", in fact, most of the independent magazine or in the form of e-magazine appeared in front of us, they are now able in some Download download on the platform. It is this "does not depend" management model makes independent magazines and traditional magazine styles, can be completely meaningless "independent", do not take orders from any media organization or advertiser thus ensuring the "Content independent."In this rapidly changing era, the magazine successfully defeated the other media challenges in the new era has not been eliminated, and the development of a new magazine format, honed under the new technology, the content and design to achieve the most perfect combination, It is within the scope of the media play an increasingly larger role. Independent magazine magazine morphological changes is an aspect of its appearance, the impact of the magazine founder and the changing role of the reader, the same, independent magazine of this transition and continue to influence the magazine morphological changes, which is an endless good Sexual cycle, only in this state, the magazine was able to develop.And these are for the magazine was founded in the concept of culture,while facilitating those independent magazines for the better development of independent magazine magazine can try out a variety of possibilities for China’s own magazine market to inject new vitality creating more about Chinese characteristics independent of our own magazines and independent culture. We can also sell works of art in the form of these "independent magazine," such as art bookstores, art district, art institutions and other, perhaps one day, China’s independent magazine in this flourishing era will appear proud breakthrough.