| In recent years, with the development of Internet industry, the information in the Internet is more and more, and the search engine gradually becomes an important application in the Internet. In2007,The Google Company launched Google trends, a tool that is used to discover the users’search characteristics in Google search. From then on, Many scholars have begun to study the Internet search characteristics of the product or service, and the relationship between the internet search volume and the actual market demand, It is found that there are significant correlation between the Internet search volume and the actual market demand, and the Internet search volume could help to improve the prediction.However, the present studies are mostly in foreign country, with Google index provided by Google trends as the research object of Internet searches, and the field of the studies mostly focused on drugs, unemployment, tourism and other sectors. There are few research that study the China’s internet search, and the relationship between the internet search and the actual market demand.Based on the above reasons, this paper focus on China’s Internet search characteristics, and will valid the relationship between the internet search and the actual market demand in more field, the main research results are as follows:1. This paper constructed Internet search market demand forecast model with the introducing of the internet search.Based on the ARIMA model and ordinary time sequence, this paper constructs the market demand forecast model with the Internet search.2. This paper has studied the characteristics of china’s internet search and the relationship between the internet search volume and the actual market demand. Based on the fetion users and domestic movie box office, this paper studied it very well and got the same results in domestic internet market.3. This paper verified the ability of Internet search volume in market demand forecast model. Through the establishment of contrast model, this paper compare the prediction precision between the two models and revealed the effect of the Internet search volume. |
