The New Era Of Gif

Cinemagraph is a new kind of art, which presenting with the local dynamic photography works formed GIF (Graphics Interchange Format) picture format. This art is created by animation designer Kevin Burg and photographer Jamie Beck who come from New York. In the world of Cinemagraph, all the works are not common dynamic GIF images, most part of the picture presents a stationary state, and only certain details have some exquisite animation, which is creating a wonderful visual effect and atmosphere. Common dynamic GIF works always give people a rough, small sized, low-quality impression, but Cinemagraph makes every work of it greatly delicate with the high-quality frame and exquisite local dynamic. Critics even believe that Cinemagraph is gradually elevating dynamic GIF works into the art category.This thesis discussed through analyzing and comparing with a huge mass of data and combining the working practice, and divided into the following parts:1. Pointed out the advantages of the Cinemagraph works, which compared with traditional GIF works from the work form and art atmosphere built.2. Concluded the status and trends of Cinemagraph art development through the analysis of the dissemination medium and advantages, commercial value and the network survey.3. Sorted out the special realization method and potential creative development of Cinemagraph works.The final conclusions are as follow:1. Cinemagraph is an art that "More than a photo, but not quite a video", the unique combination of motion and picture. Cinemagraph opened the new era of GIF with the high-quality frame and exquisite local dynamic, and will take it into a high-quality way.2. Cinemagraph works have the expression on time and the freshness on creativity in contrast to static pictures, and also have the loading convenience and the rapid spread in contrast to videos. So they have high value of application. In Web Applications, they can try to be the new favorite in used of the background and top banner in the website to instead of the static pictures. In recording, can be series works to instead of the videos which always need to be loaded. In the network promotion of business brands, they can be applied into the promotion of brand image, the promotion of products, the digital brochures, etc. And in the network promotion of films, can be the dynamic-picture trailers and dynamic posters and so on.3. Shooting by professional camera and designed in professional software can ensure the quality of works much better than the mobile phone app does, and it is the prerequisite for adding creativities. Keeping the balance of dynamic and static in the Cinemagraph works can help to break out new ideas. Combined with all kinds of creative photography or using unique shooting style will bring more creative possibilities to Cinemagraph.