Business Model Research Of Haodou.com Based On User Data

The project is originated from Hoto Network technologies ltd----www.haodou.com.In this project the users of haodou.com are analyzed systematicby design research method, and business model is comparatively analyzed byliterature study method. On the basis of user data and theoretical research businessmodel, and then suitable sites to the development of innovative business model isdiscussed. From users more than the market point of departure for the business modelis of this article points. The main course is: in the site of the whole group userresearch, design, anthropology and sociology method is used. Then access to usersneeds, habit, behavior, task model etc, which is the basis of commercial patternresearch. The difficulty of this article is: users’ data is delivered unanimously to studyspecific business model.User research is an ideal method which understanding users and matching usergoals, requirements, specific commercial purposes together. Multiple roles in manydisciplines cross, the problem solver is the characteristics. Its main role is: defininguser groups, exploring the user feeling, cognitive psychology, task system, need etc,from users’ perspective providing development strategy for the company. Haodou.comis a catering servicing SNS site, users are the foundation to the site’s development.The traditional commercial pattern is limited, While Alibaba.com, Tencent etc havebeen very successful business model. But the users group is different, the businessmodel can not used mutually. In this paper user investigation method is used, largeuser date is got from user role, conduction, decision-making process research. On thisbasis, business model of haodou.com is proposed and built, the site structure andoperation model is adjusted, finished the web interface design.User research is basis step in UCD. It is widely used in product design. but in thebusiness model field is still unknown. Through this study and practice, businessmodel is based on user research studies and theoretical building has a strong and veryhigh practicability.