Study Of The Mobile Communication User Model Based On Their Social Links

Ever since the reconstruction of national telecommunication industry, themobile communication market has changed a lot, and the three main carriershave been more dedicated to attract customers. How to further increase thecustomer number has become a major task for all carriers.In recent years, carriers have increasingly begun to use data mining tobuild a variety of user model and study of consuming habit, potential valueand loyalty, thereby finding the most valued customers, and attracting orretaining them through various promotions, and consequently expanding thescale of customers. But there are certain defects in this process, such asmonotonous way of assessing customer value, limited data source concerningconsumption data only. Although it may prove effective on some businesspromotions, this process is unlikely to be that successful in expandingbusiness or attracting customers from other networks.In order to find the target customers more precisely, the author carriedout research into the social interdependence relationship between customers.The research shows that people are greatly affected by their environment:preference and consuming habits of the people around directly influence theperson himself. This is called assimilation inside the social circle. Socialcircles refer to the social links of a person, which, generally speaking, can bedivided into family circle, working circle, and friend circle. With thedifference of the roll a person play in different circles, they receive different influences.Through data analysis of customers’ phone call features and personalinformation, based on user call fingerprint social circle matching algorithm,the thesis, beyond a customer’s life circle managed to find sources ofcustomers before they enter the network and their destinations after they leaveso that the detailed analysis of customers can help carrier staff better identifycustomer features, and offer support for customer retention and precisionmarketing.So far, there hasn’t been a systematical model of customer’s social links.The thesis is aiming to provide relatively precise customer model for carriersto attract customers and customer feature analysis for carriers to differentiatecustomers, therefore helping carriers to expand business and customernumber.