Analysis On Types Of Risk And Research On Assessment Model Under Current E-commerce

Now, with the development of P2P network technology, P2P e-commerce as anew business model entered into people’s lives, brought great changes to people’slives and the development of business market. At the same time, along with thetremendous growth of e-commerce, some potential problems become increasinglyprominent. In the process of online transactions, trust and risk become the impactof obstacles to the healthy development of e-commerce market.In order to effectively solve the trust crisis during online transactions, peoplemade a number of research models based on trust. The models consider the issue oftrust in trading process, improving the accuracy of the node trading decisions to acertain extent, helping people to effectively identify the malicious node.However, the study of these mechanisms based on trust, often only considersubjectivity of the trust factor without considering the risks in the transactionsprocess, would led to one-sided assessment of model results. For this reason,through studying the problems of risk under e-commerce environment in the thesis,reaching conclusion that payment risk and supply chain risk issues can beaddressed through realistic techniques and rules, while transaction risks related tothe subjective and objective aspects. In order to improve the accuracy ofassessment model, this thesis combined subjective and objective factors to bringout a research mechanism of transaction risk based on acceptable extent.This thesis describes the status of e-commerce development systematically, bystudying the current assessment models based on trust mechanism, obtain a numberof problems existed in the research models about transaction process of P2Pe-commerce. Then, the article analyzes the risk issues existed in P2P e-commerceenvironment, and proposes using integrated risks to measure the value of riskdecisions before transactions in the network, while using real-time risk to reflectimmediate risk value in the transaction process. Then, the thesis proposes a novele-commerce evaluation model combined with subjective trust factor and objectiverisk factor. The model studied various factors which affect trust and risk in detail,and make experiment validation about the model. Finally, we summarize the mainresearch contents, analyze unsolved issues, and give some deep research fields in the future.