The Strategies And Paths Of The Public Sentiment Intervention Study Basis On The People’s Daily Online

The specificity of news environment determines the news media have special features of politically orientation in China. The internet has changed the mode of transmission of the opinion, and as it’s become the main platform for people’s express and social interaction, the network also becomes the main carrier which reflects the community’s public opinion. The intervention of Internet public sentiment has growing importance and necessity in China. On one hand, China is a large country; network public sentiment guide can solve the time and space problem faced by China in the past. On the other hand, the complexity of the public sentiment during the social transformation time in China make it need to the urgent and appropriate guide. In a new era of media diversity, Improve Media’s sentiment guide ability is important for the country’s reform, development and stability both of great theoretical significance and far-reaching practical significance. The seventh session of the Sixth Plenary Session request the great cultural development and prosperity, Strengthening and improving the guide of the public sentiment are placed in the increasingly important position.Public sentiment in network has its particularity in the mode of transmission and the impact. Online media play an important role in the network public sentiment interventions. At present, how to do news media guide, enhanced ability to guide public sentiment is the new hem in media. The complex situation faced by the guide of internet public sentiment in the new era, request the network media improve the strategy of the public sentiment guide on the foundation of follow the basic principles, and deal with the relationship between public sentiment intervention and journalistic objectivity. Eliminate the negative impact of adverse public sentiment on the greatest degree, and create a new situation of guiding public sentiment.As a key news website in China, the People Daily Online represents the mainstream media of the network. The establishment of the public sentiment monitoring room took it to the institutionalized track on the monitoring and evaluation of the public sentiment from the latent to heal. This study takes the People Daily online as the object, and analyzed of its intervention ways on three typical incidents such as the public emergencies event, the hot topic event, and the political events. This study summarizes the characteristics and shortcomings of the interventions of public sentiment in the new era, and probe into the problems which should be paid attention to the China’s internet public sentiment interventions in the future, with a view to play a reference of the Chinese media public sentiment intervention.