Taobao.com Interface Design Visual Pefoeptioh Analysis

Twenty-first Century-the rapid development of science and technology, culture,the Internet has become the people to understand the world, learning lifeindispensable bridge, technology makes the development of the Internet newspaper,broadcast, far more than in the cable television and other traditional media, penetratedinto people’s daily work and life in every corner, formed more quickly withoutgeographical restrictions the unique network communication system, so the Internet isalso known as the new era under the fourth medium. At present, people start trying toInternet, but the vast virtual real world in search of an a place to live in, in this case,various function of the website that emerge as the times require.With the evolution of times, people’s aesthetic ability to continuously improve;for web site design concept has not only at the technical level, the website designbeauty also gradually to the art transition, therefore the art of web design has beenpaid attention of developers. However for the website design research mostly focus ontechnology and overly dogmatic level, makes it for web site design cognition tends tobe rigid, for web design cognition is fuzzy.In this paper, reference the visual perception theory research, combining theprinciples of visual communication design and aesthetic knowledge, from the visionof cognitive aspects of Taobao shopping website to accept people use visualinformation process. Hope that through the theory of in-depth analysis andcross-discipline, summed up a set of can applied in Web site design analysis ofgeneral method. To improve the construction site of the rational cognition, ultimatelyfor the website design provides a new perspective and theoretical practice.