| Micro blogging——a new media, one can only contain140characters,quickly became popular. Twitter was available in the United States from2006,and in2009, Sina micro blogging beta line in China was available too. Over500million by virtue of the domestic base of Internet users, in just twoyears time, the micro blogging service has reached250million registeredusers in China.Therefore, the Chinese released the text of the micro bloggingconstitutes a huge library of Chinese micro blogging text. Such a largeamount of text that contains a variety of information. In addition tocommunication, informed, and uses, more and more people are accustomed to"wove collar"("collar" a homonym for "micro blogging") as entertainmentand recreation everyday. In the past, people enjoyed "blogging" to recordtheir own experiences and insights, now enjoyed “weaving collar” with arecreational mentality to participate in the creation of the text of themicro blogging.Start from the definition and classification of the Chinese microblogging text. Classify Chinese micro blogging, into the celebrities andthe grassroots by micro blogging text user’s identity, and then divided intonine categories, with business celebrities, culture, celebrities,entertainment content, micro theme and so on. Select a typical case for eachtype of micro blogging text, do text analysis, and summarize the threetypical characteristics of the Chinese micro blogging——fragments of thetext, symbols, and regeneration.Study and analyze on Chinese micro blogging text, mainly from theperspective of Semiotics and dissemination. The Institute for the selectedpoints of view are not the most easy profit model, not the advertising andmarketing model, neither the mode of transmission of the controversy, butto focus on micro blogging text writing. This special creation, the social and cultural context, and by virtue of its unique "renewable" of microblogging text so as to achieve the depth and breadth of the spread and impactof the research scope. |
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