Sports Games And TV Mutualism Research Under The Perspective Of Communication

Modern society people’s life and concept have been having thehuge changes, sports with its fitness, leisure entertainmentcharacteristic charm, has become a indispensable spiritualproducts in people’s life more and more. Since sportsindustrialization development, as the core content of sports,sports games and media, especially with TV，has been more and moreclosely related. TV sports communication has become an importantsupport of sports industry, promoting the industrialization ofsports unceasingly thorough, Sports games as a powerful“information field”, for the TV media provide abundantcommunication content, bring economic benefits at the same time,expand media social influence. Sports games and TV is no longera simple relationship, but a combined with each other, mutualpenetration and mutual promoting，a mutualism relationship.This article from the perspective of communication of sportsgames and TV is a symbiotic relationship to carry on the thoroughanalysis. First of all, through the analysis of Communicationfeatures of sports games and TV, it arrived at the results thatthe fit between the two things has established the material partsOf the symbiotic relationship. On the one hand, the sports eventis a content which is a rich-full “information field”; Sponsors, medias，with the identity of a communicator to participate in theevent propagation process, get the audience attention; Theaudience of Sports games communication is a universal group; Sportsgames communication is a complicated communication system,therefore, as a communication object,sports games has rich-fullspread value for the TV media. On the other hand, as the media,television transmission with audio-visual and resistance, strongtimeliness, is suitable for displaying the communicationcharacteristics of sports events which also meets the needs of thesports.In addition, the application of Marshll Mcluhan media theoryfor TV media, makes a deeply analysis of the connotation, combiningwith the current trend of TV broadcasting, analyzes sports gamesand TV, the mechanism of the symbiotic relationship. According tothe Mcluhan media theory, as the extention of central system ofhuman people，TV media has its internal message, and belongs tothe low resolution cold media, it makes the person depth involved,television experience change propagation wave is on TV propagationcharacteristic deep reading success experience. Sports is anatural interactive content, is a natural TV news material, in thecommunication content and media channel levels, they are asymbiotic relationship; TV broadcasting is selling “attention” resource economic phenomenon, sports event belongs to theattention economy thus, under the perspective of attentioneconomy level, they are a symbiotic relationship.Finally, the article eyes on the current problems of sportsgames and TV sports events in the relationship，such as the lackof initiative, sports TV spread over commercial, entertainmentchange are analyzed, and puts forward some Suggestions: deepunderstanding of the television media characteristic, payattention to sports own initiative into full play; TV shouldshoulder their social responsibility, seeking for a symbioticrelationship; Learning the successful experiences of developedcountries, and continue to promote our industrialization process,keeping the mutualism cognitive through the development of sportsand TV from beginning to end.