Social Network Users Self-Disclosure Behavior And Its Impact To The Relational Intimacy

The wave of bit is sweeping through the world, causing a digital earth. Based on the Six degrees of Separation and Weak connection theory, social networking services success in the global scope. Users in the social networking site, to create personal homepage, update their own state, release photographs and video, all these behaviors in a certain extent belong to self-disclosure. The Real and solid copy which social networking made to users, depends entirely on individual constantly self-disclosure. Self-disclosure generates user-generated contents and contributes to the growth of user pool. In the social network environment, exploring the causes and mechanism of Self-disclosure and distinguishing important influence factors have the significance value of both application and academic. Based on social network as the research environment, self-disclosure behavior as the research object, this paper established self-disclosure study model to develop the research.Through a lot of literature reading, this paper developed literature review in five topics:Self-disclosure literature review, self-disclosure behavior in social network research review, Self-disclosure utility research. Self-disclosure perceived risk research and Self-disclosure perception intimate degree research. Based on that this paper presented self-disclosure behavior in social network and the influence to the perception intimate degree research model with12variables and15hypothesis path. Through the empirical research design and preliminary survey, this study optimized the previous scale, formed the final survey scale with12variables and42 measure items.In the empirical research, this paper through the questionnaire distribution, data recovery and processing analysis, combined with the structural equation model analysis, verified the hypothesis of model. The study found that only the breadth of self-disclosure significant influence perception intimation; Breadth of self-disclosure is not will be affected by the privacy risk perception; Trust, a sense of belonging and mutual feeling will significantly positive influence on self-disclosure of perceived utility; Privacy risk perception, safety awareness and information maintenance perception will be significant negative influence on self-disclosure privacy risk perception, and so on. Based on the research conclusion, this paper pointed out the realistic guiding significance, research limitations and future prospects.