An Experimental Study On Improving Relationship ConflictBy Counterattitudinal Advocacy

Relationship conflict is a wide phenomenon in the social. Employees in the enterprise, due to different values, personality, style of doing things,will inevitably produce some interpersonal relationship conflicts. In addition,unclear employee responsibilities,poor channels of communication,incompatible interests and rights between employees can also poduce relationship conflicts.But academic research focuses on the relationship of conflict management and organizational performance, conflict management model, research on specific methods on how to resolve interpersonal conflict is not that much.Therefore,managers do not have a simple and effective way to learn from when solving relationship conflict. The few discussion of interpersonal conflict resolution method of existing research, also mostly vague.Neither have a deep discussion, nor have a scientific evaluation,so it is different to offer a effective guidance on conflict management.Based on this, this paper give a idea of applying counterattitudinal advocacy principles of social psychology to improve relationship conflict. This concrete approach is, inducing pairwise mutual doing counterattitudinal advocacy in the public context, Through its series of psychological effects, and the resulting psychological deterrent, forcing the parties to the conflict in accordance with what they said to do, so as to achieve the purpose of improving the interpersonal conflict.This paper analysis the effectiveness of the method from "self-rationalization","elimination of hypocrisy "and "ego to convince",and then approve the research hypothesis:counterattitudinal advocacy can reduce relationship conflicts among the group with high relationship conflict level before. This paper carry on a experiment to test study assumptions.Through pre-test, experiment, post-test and experimental interview to seven experimental subjects from a sino-foreign joint venture insurance company, the conclusion of this paper is:counterattitudinal advocacy can significantly reduce levels of relationship conflict, reduce interpersonal friction and ease the climate of tension among colleagues, it is an effective method of resolving relationship conflicts.Then this paper points to the implications to management practice.Approve the design ideas of counterattitudinal advocacy program:produceing self-rationalization, ego to convince and the need of elimination of hypocrisy. Furthermore,this paper presents two-way model of improving relationship conflict by counterattitudinal advocacy, and points to implementation steps and considerations.The research innovation of this paper is applying counterattitudinal advocacy of social psychology to conflict management and points to a specific method of improving relationship conflict-counterattitudinal advocacy method,hoping to rich conflict manangement practice.