The Research On The The Universities Network Culture Brand Innovation

With the rapid development of science and technology, the Internet has become an inseparable part of contemporary society. Closely integrate Internet technology and social and cultural life, the birth of a new cultural forms-Internet culture, which has an important and profound impact on our political, economic, cultural, social and international communication. Colleges and universities, which have the advantage and status of information resources and talent training, have been in the forefront of network development in China. Especially the availability and use of the university campus information students take the lead to become the main force of the “Internet Addiction Group ". Currently, the network has become a platform for the exchange of university teacher-student interaction and campus communication and social ties, networks increasingly become the main channel for college students to acquire knowledge, impart information and emotional communication. Therefore, on the basis of in-depth study of theory and social practice research, the author put forward ideas of the university innovative network culture brand, as the following aspects:Discusses the background and significance of the research, analysis of the research status at home and abroad, and pointed out that the content of research projects and research methods. By reading the literature to define the relevant concepts, cutting-edge research findings, drawing on previous research methods and conclusionsThe theoretical basis and implementation of the university network culture brand innovation. Base on the empirical research, from the point of view education, management, philosophy and basic theory to analyze the characteristics of the university network culture brand, The author put forward3indicators of the Network culture brand building carrier.Through the case studies, summarizes the “Dabie Mountain road" experience in brand building and management of Internet culture and provide a reference of internet culture brand innovation to for my school. From the perspective of Confucian saint–“internal sageliness and external kingliness”and propose the “internal sageliness and external kingliness” mode of the university network culture brand innovation.On the base of the previous research and analysis, from the perspective of internal construction, the author put forward the three-dimensional innovative mode of “internal sageliness”for the university network culture brand. From the perspective of external development, the author put forward the three-dimensional scientific develop mode of the university network culture brand.