Mobile News's Influence On The Youth Ideological And Moral And Education Countermeasures

With the wave of the revolution of science and technology development, the application of new media in the field of moral education has become a hot spot. The rapid development of the mass media especially the new media, on the one hand brought the new period of moral education work a rare opportunity and a serious challenge of moral education. New media is a relative concept, which is relative to traditional media such as newspapers, radio, TV. New media includes network media, mobile phone media, and digital television. New media has been become the latest information carrier in the information society almost extensive through to every aspect of the life and job. The different forms of media have played direct or indirect role on youth moral growth and have an important influence on the youth including college students of the ideological and political consciousness, the value scale, and moral concept. Mobile phone is called the "fifth media" after the newspapers and magazines, radio, television, network. It is communication tools, entertainment tool even learning tools. As an important means of combining mobile communications with newspaper, the mobile-phone newspaper came into being and has become the new position of ideological and political education of youth. Ideological and political workers should actively respond to the new challenge of the Mobile media. In addition construct management, guide mechanism and take the initiative in the mobile phone new media, explore new models to strengthen ideological and moral education of youth. Therefore, new time how to effectively use the "Mobile phone newspaper" developing moral education to be ideological and moral education of the theory and practice of the important topic.This paper basing on the ideological and moral education of youth and Mobile phone media as the research object analysis Youth’s ideas facing the new situation of the in Mobile phone newspaper background. It discusses new media times the challenges and opportunities in ideological and moral education, and put forward the principles and methods of ideological and moral education of Mobile phone newspaper.