Collective Memory And Cultural Identity

In the country put for ward the construction of harmonious society in national regions and the development of economy and culture of the target, the mountainous area and the remote national regions to promote stability and development of the whole society progress, and affects social unity stable key links, and the interaction between populations inter action is national harmonious stability, prosperity and development of the important performance. Set and the national sports festivals in one of the local sports festivals often polymerization in traditional festival activities, its in national regions of integration, sharing resources, for the communi cation andthe national populationthe interactions between the opportunity offers a display The cultural sharing and ethnic cultural anthropology perspective, explore local festivals in the national traditional sports festival of ethnic group interaction of the positive role, analysis of the traditional festivals in local festival sports influence factors of ethnic interaction, this to promote friendship, strengthen the ethnic groups, ethnic unity for collective memory retrieval and national cultural identity construction has the important practical significance. This paper used the qualitative research method, the main use a literature material method and the investigation method, and the material mainly from liangshan yi autonomous prefecture of sichuan PuGe county LuoJi, torch festival sports field trip. Main content includes three parts:The first part is analytic festival sports in the development of social psychology torch festival produce factors. Through to the LuoJi, torch festival festival sports activities in the actual fieldwork investigation and analysis, this paper suggests that the local folk festival of sports activities of inheritance and development in national regions and organizations and people’s social psychological factors closely. Folk belief ceremony to the penetration of the development of sports festival, the demand of social development of sports festivals spreading scope, impels the economic benefits of the festival sports’s production, the development and expansion is festival sports in the development of social psychology torch festival produce factors. Is festival sports activities to live and driving force of the development. The second part is the perspective in the torch festival highlighting sports festival of the social and cultural function The main ethnic groups frominternal and between the two aspects to analyze sports activities in the torch festival festival highlights of the social and cultural functions. Promoting ethnic minority areas of internal comnunication reflected in the wake up ethnic memory, meet the demand of the ethnic group go; Maintenance ethnic harmony, make sure of the national culture of education inheritance. Festival sports to the exchange between the benign interaction between ethnic role embodies in promoting ethnic culture identification, realize the dialogue across ethnic fusion; Constructing collective memory, extendthe ethnic culture identity di mension.The third part is the festival of ethnic group sports agent collective memory and national cultural identity of influencing factors. After the field survey materials and deep thinking up analysis, and points out that sports festival of ethnic group collective memory and national cultural identity of the influence factors include: belief ceremony orientation, sports activities in the selection process arrangement and content of time, the memory of the field, the diversity of the personnel structure, the four common influence social culture festival sports functions.The fourth part is further play festival sports activities in national regions some Suggestions of the social effect. Establish a diversified three-dimensional publicity channels, expand the influence of the folk festival sports; Prominent national culture connotation, reveal festival sports charm; Create regional sports tourism brand, form area long-term sustainable development mechanism; Suggest scholars pay attention to field investigation, intensify the festival of the sports research work. The author puts forward to further play sports communication efficacy of festivals four Suggestions.