Taiyuan Taijiquan Industrialization Consumption And Countermeasures

As early as1985, the calculation scheme of the State Council promulgated the gross national product, a clear sports as the third industry. Which Taijiquan was listed as areas of the sports industry belongs to the sports and fitness industry. June20,1995,"National Fitness Program" approved and promulgated for the tai chi provides a rare opportunity to become the National Fitness mainstream sports.Taijiquan is a traditional Chinese sport and cultural heritage of excellence, self-cultivation, improve health and promote social harmony and social functions, has become one of the traditional fitness programs of the most mass-based national and at home and abroad have much influence, but also has great potential for consumption.However, the tai chi industry situation is not optimistic,even relative to other industries is still lagging behind.In economics,enhance the level of consumption and adjust industrial structure and promote economic growth patterns is an important part of the sustainable development of the social production process, they belong to the consumer sectors and production processes, is on the market "seeking"and"for" relationship.Study tai chi consumption of great significance to the development of Taiji Industry. Text documents,questionnaires and interviews, a survey of consumer awareness on the Taiyuan City,residents of Tai Chi, Taijiquan consumer motivation,consumer status, Taiyuan City residents, tai chi consumption status, motivation and influence consumption reasons of tai chi,tai chi industrialization data to support and develop countermeasures.The actuality is as follows:there is no clear and unified cognition to taijiquan; the persons who make exercise of taijiquan are mainly middle-age and old peple who have retired, female are more than male; the education of persons who exercise taiji is relative low; the purpose of taiji exercising is mainly to make up the lack of physical exercise and for entertainment; simplified24-procedure is the most popular type, competitive type, yang-type, chen-type, taiji swords being part; clothes, books, magazines and instruments are main parts of consumption source.Taiyuan tai chi consumption following aspects:the consumer’s sex ratio imbalance:the male is significantly less than women; consumers age structure is irrational, the crowd centralized, mainly in the elderly; the deviation of the occupational structure of consumers great:mainly retired personnel based; consumers of education is generally low, the majority of the following high school or high school; consumers ways to learn tai chi focus on the unpaid consumer, the small number of professional training; tai chi does not have the correct and comprehensive understanding of most of them in vague, subjective level; weak consumer awareness, low level of consumer spending, consumption structure, a single, most are still based on traditional physical consumption mainly involved in and consumption and ornamental consumption only to a minority.Improve the consumption of tai chi for Taiyuan City, the development of Taiji Industry, the following recommendations:(1) To increase culture and function of the propaganda of taijiquan, allow consumers more correct and comprehensive understanding of the meaning and value of tai chi, and enhance the motivation of the Taijiquan consumers consumption, Taiji Industry functions socialization goals.(2) Change the traditional mode of transmission of tai chi, learn from successful business model, such as:NBA mode alliance operators; taekwondo business model Chen Lei chain business model. The Taijiquan consumers consumption, guidance and under the influence of professional organizations to increase the level and persistence of the consumer, business integration Taiji Industry, production scale, the goal of enterprise modernization.(3)The development of the Taijiquan products that meet market demand, such as:the development of technology for community fitness groups, tai chi; different effects for different ages and physical conditions, the development of tai chi; develop Taijiquan clothing, books, publications, audio-visual products and so on. Not only increased the publicity of taijiquan but also add playing Taijiquan consumer market share and consume content, the goal of Taiji Industry standardization of systems and technology professional.(4) To build a world authority on Tai Chi Chuan network platform, the the Taiyuan Taiji Industry’s influence extended to every corner of the world, to achieve the goal of Taiji Industry Network International.(5) Combined with the characteristics and culture development in Taiyuan City, tai chi tourism, the traditional concept of tai chi into this city with a strong cultural characteristics of Taiyuan City, tai chi and tourism-related commemorative products can be developed, increasing the number and range of products to expand the visibility and influence of tai chi, tai chi industry layout of clusters/regionalization, the development of sustainable goal.