Investigation And Analysis Of Quantity, Quality And Rate Of Arrival Of Media Report Of China Tennis Grand Prix Cup

In recent years, sport sponsorship has become a new marketing tool for propagating and sale of products. Entrepreneurs expect to improve popularity, shape better image of the products, show new products to potential customers, promote sales, bring benefits to customers and employees through the way of sport sponsorship. Especially, corporations focus on the communication of brand to potential customers in the market, which helps to improve the popularity and image of products. In modern days, entrepreneurs expect to communicate with the customers and to show popularity, the information of the products such as function or quality of products by the way of sport sponsorship.Investigation of quantity, quality and reach rate of TV, newspaper and Internet in2010and2011China Tennis Grand Prix Cup by using literature, interview, investigation, statistics and comparison lead the conclusions as follows:1There were more newspapers and Internets involving in reporting China Tennis Grand Prix Cup in2011than that in2010.2Newspapers and Internets involving in reporting China Tennis Grand Prix Cup in2011are better than that in2010.3The reach rate of TV, newspaper, and Internet gets to high point at the time of start and end but decrease to low point during period of competition of China Tennis Grand Prix Cup in2010.4The reach rate of media such as TV, newspaper, and Internet appears to be at low point in first part in China Tennis Grand Prix Cup2010.5The reach rate of media such as TV, newspaper, and Internet in2011shows trend of increment in China Tennis Grand Prix Cup. 6The reach rate of media such as TV, newspaper, and Internet in2011is higher than that in2010.In the end, I give suggestions to promote reporting of China Tennis Grand Prix Cup and to improve China Tennis Grand Prix Cup in several aspects in order to remind sponsors, holders of sport events and people who care about the situation in this field to pay attention to evaluation of sport sponsorship from aspect of media communication of China Tennis Grand Prix Cup; lay foundation for further research of measurement of sport sponsorship in media value.