Research On Developing Situation And Countermeasures Of August1Fubon Men’s Basketball Club

August1men’s basketball is a powerful force with a long history and never afraid of strong competitors but always maintains confidence in victory and heroic spirit. It was established in1951and joined the CBA in1995. It has won the championship of CBA seven times in nine years, which has created the myth of chinese basketball. Access system of CBA was reformed in2005which made August1men’s basketball reform its institution. Following reformation, August1fubon club was formally established on December22,2006, which opened a real profe-ssional process. Club’naming rights owned by Fubon Sonluk Battery company. August1men’s basketball’full name is August1Fubon Sonluk Battery men’s basketball. August1Tigongdadui has the personnel power. The new club has some rules, such as coaches and athletes must be military, can not hire and employ foreign athletes, player transfer must also be approved through the army, which largely restricts the development of the club.This thesis has a further research and investigation on the management and operating conditions of August1Fubon men’s basketball club by using the methods, such as literature questionnaire, survey, mathematical statistics, comparative analysis, interviews and results are revealed as the following:(1) the establishment of August1Fubon men’s basketball club is the success of Army basketball’ market-oriented reform, which will good for long-term development of August1sonluk battery men’s basketball.(2) with distinct political color, the special management system of the club has some limitations. There are many difficult for market operation, so it is very important to reform the management system, this is the necessary measure to achieve the target that create a world-class professional basketball club.(3) the players of August1sonluk battery men’s basketball are respected for their nerves of steel and the fighting spirit, it has cultivated many nation-wide famous players, such as Liu Yudong、Wang Zhizhi. They create a lot of brilliant. Due to excessive emphasis on Immediate results and neglect the cultivation of reserve these years, club personnel lean and declining league results become important issues to solve.(4) Since the marketization of CBA, league competitive level and influence gradually increased. Many high level foreign aids come to China to play basketball in CBA which increase the appreciative value of the game. Kenyon Martin, the2000NBA draft, joined CBA this season. Beyond doubt, the strength of each team in CBA is enhanced this season. August lsonluk battery men’s basketball is the only team without foreign aids, in the case of a lack of reserve personnel, there is a clearly gap between August1sonluk battery men’s basketball and the other teams of, so the issues of foreign aids also affect the club’long-term development.