College Students’ Moral Personality Of The New Media Ade

With the rapid development of information technology, digital technology and the mobile communications technology, new media becomes more popular than before. New media can overcome the limitations of time and space, which have the strong interaction and super virtualization. These features make it have more unparalleled technical advantages than traditional media channel in the information collection, information content and format, dissemination of information. New media has extensive and intensive impacts on individuals and society. Many in the audience of new media, university students are undoubtedly the largest and the most active group, who use new media technology widely. University students are involved in new media actively or passively, and because of its advantages new media affects life and personality of college students tremendously. As the future of our country, university students’values and personality conditions under the new media age can’t be ignored. In this context of the new media age, the study of university students’moral personality has a great theoretical and practical significance. In this paper, with the formation and development of new media in China and its specific characteristics, we will analyze the relations between new media and the formation of the moral personality from a philosophical point of view, exploring the new media incentive of anomie personality and finding the effective ways of modeling moral personality. Text is divided into four chapters. Chapter 1 is Introduction, which introduces the research background, research meaning, research status and research perspectives and research methods. Chapter 2 describes the formation and development of new media, including new media connotation, characteristics and development in China. The third chapter is full of innovation. Linking up the new media impact of Chinese students on the first chapter and combining with moral personality itself, the third chapter makes specific analysis of new media positive and negative effects on the personality to derive new media incentives of personality variation. Chapter IV, the focus the text,offers specific countermeasures, exploring the ways and means of shaping the moral personality.