Taiji Industry Development Strategy

Taijiquan is the essence of Chinese martial arts, Cultural symbols with distinct Chinese characteristics,Won the Chinese traditional culture in the process of its founder, It covers the theory of Confucianism,Taoism, Buddhism, Is a consistent heaven, earth, people, nature, operating rules of a scientific movement.Especially its hardness and softness, supple and coherent, graceful movements with soft music andprofound oriental philosophy closely together, Fully demonstrate the charm of the ancient oriental cultureand loved by the Chinese peoples and the peoples of the world.As the crystallization of the wisdom of the Chinese traditional culture in the world an important part ofTaijiquan. Has developed rapidly in recent years. According to incomplete statistics, The number of peoplepracticing tai chi in the world more than250million people, enthusiasts around the world on fivecontinents, becoming today’s world to participate in a wide range, one of the largest number of sports.Which, both blond and foreign students, the young people of Hefatongyan the old man, both in their prime,there are nei Girls Hero, its role has gone far beyond the scope of the sports day has been become a symbola symbol of traditional Chinese culture and cultural exchanges with the bridge and link. But as an industry,tai chi there is a huge market space for development, better development of Taiji Industry in the context ofeconomic globalization, the path of sustainable development, has had to study and think about.[1]Therefore, in China’s market economy continues to deepen and improve the conditions, to study theChinese Taiji Industry Development Strategy has important practical significance.In this thesis, through narrative analysis of progress and research methods, taken in this paper toclarify the purpose and significance of the study the legislation title. The origins of tai chi, tai chipractitioners and Taiji Industry as a research background, in order to carry out the SWOT analysis of ofTaijiquan industrial development. Expounding Taiji Industry development opportunities for externalexternal threat of industrial development tai chi, tai chi internal advantages of industrial development, taichi internal disadvantages of industrial development. And a case study of the Wenxian Taiji IndustryDevelopment, for example, discusses the current development of Henan Wen County Taijiquan, andadvantages in resources, there is a problem and countermeasures. The final study Taiji Industry Development Strategy, the main economic principles of China’s competitive sports system analysis andaccurate market positioning, tai chi industry combining with modern media and to improve Taijiquananornamental point of view.The study mainly uses the following methods: first, the historical analysis. Taijiquan is a martial artsproject, is also an important sport and fitness programs, and has a long history in China. This article willTaijiquan the origin, development status and existing problems such as a realistic manner to be described,so that people have a comprehensive understanding of the sport taijiquan. Second, the use of researchmethods in economics. Tai chi as a sport, it is itself to meet the needs of socialist spiritual civilization, payattention to social benefits, with the nature of the public welfare, welfare; But Taijiquan To developmentmust be based on market demand for reform and innovation, to walk the path, and as an industry, it isnecessary to have a significant commercial nature, to be profitable to focus on economic efficiency.Therefore, the use of sports economics, sports marketing and institutional economics theoretical knowledgeof Taiji Industry Development. Third, the comparative analysis. As a sport, the viewing of tai chi, fitnesseffects and profound cultural connotations can not be questioned, but as an industry, the development isseriously lagging behind. This article will tai chi with the NBA and professional boxing in the United States.Will tai chi yoga, beach volleyball and other sports with the domestic, in order to get some inspiration.Fourth, the empirical research methods. This article will Wenxian Taiji Industry as one of the focus, the fullanalysis of the resource advantages of the Wenxian Taiji Industry, development issue, Wen CountyTaijiquan development strategy.Through research and analysis, the following conclusions: First, whether from the culturalconnotations, aesthetics, practicality, tai chi is an almost perfect exercise, but as an industry, itsdevelopment is seriously lagging behind is indeed indisputable fact. Both historical reasons, social reasons,and tai chi the sport their own reasons. Second, the tai chi as an industry study, we must start from theinstitutional economics to analyze the property rights theory is the core concept of institutional economics.Market-oriented reforms in China’s sports Practice has proved that, not from any of the reform on thesystem, property rights, could not last long and successful. As the founder of Kos Western economistsbelieve that the theory of property rights, said:"society without property rights is an absolute low efficiency,the social allocation of resources is absolutely null and void.” Only in the clarity of property rights on the basis of market-oriented operation, enterprise management, to meet consumer demand, accurate marketpositioning, to improve its race spectator to the tai chi movement, in order to make this traditional sportglow vigor, and embarked on a path of sustainable development.