A Study On The Present Situations And Deveiopment Of Xi’an City Wall International Marathon

Xi’an City Wall Marathon, an international marathon hold on City Wall, is the most perfectly preserved and unique history landscape all over the world. It has been hosted 17 times since 1993, and now it is the most influential sport event in China. But its sustainable development is restricted because of the management, policy and site. Now Xi’an has entered an important period of International metropolis construction, the economical and social development gives Xi’an International Marathon more historical mission. So its commercial operation is urgently needed.This article starts with the marathon’s present situation, deeply analyzes the present development and pointes out the problems of its management, policy and business model. This article will put forward to the Marathon’s commercial operation model combined with the present situation of Xi’an; establish event company to manage the Marathon; promote it’s sustainable development; advertise the brand; set up the awareness and structure various transmission way. According to the Marathon’s actual situation, this article will put forward to some strategies and goals to it’s sustainable development; and it will come up with some reasonable suggestions, such as improving the fairness of the assessment, increasing the reward, inviting some local sports stars, and increasing the whole Marathon. The main target is to let Xi’an City Wall Marathon become an international influential sports event in China and in the world.