An Analysis On The Public Diplomacy Strategy Of Obama Administration

The United States is one of the earliest countries which developed public-diplomacy both in theory and practice. After the Obama government took office, the U.S. has improved the public diplomacy. formulating a new strategic framework for public diplomacy to guide the implementation of public diplomacy.This paper firstly introduces the connotation of public diplomacy, defines the concept of public diplomacy and its characteristics in the factors of subject, object, and means. The developing course of American public diplomacy is also introduced. The U.S. public diplomacy rose since the Second World War. but was ignored after making great contribution for the United States in the cold war. While the United States began to review the importance of public diplomacy as the9.11events occurred.The second part mainly expounds the Obama government public diplomacy strategic backgrounds, contents and characteristics. The terrible financial crisis and proliferation of anti-Americanism around the world the Obama administration in place is facing remind the United States to restore America national image. To realize the importance of the new media in the information age. the Obama government reforms public diplomacy relying on the "smart power" theory in academic circles in its subject, resources, institutions, and implementation methods. The Obama government’s public diplomacy play a role in more countries and regions with a positive attitude by paying more attention to the strategetic insufficiency, expanding the region of implementation, and being conscious to youth and women object,Finally, the article summarizes the essences, the achievements and restrictive factors of the Obama government’s public diplomacy. Public diplomacy is one important constituent in the U.S. overall strategy. Obama government’s efforts had already received certain effects at present.However. the input of Obama the government’s public diplomacy can not meet its output for it still has many restrictive factors in system, structure, technology and so on. Still, the United States has no will to change its ultimate purpose of the global hegemony.