The Research Of Official Microblog’s Influence On Information Disclosure In Emergency Situation

With the development of the new media era, official microblog holds more and more important role in the incident, the information release, public opinion guide, the two-way interaction and public participation, and many other functions. But there are still many problems under the condition of official microblog for emergency in reality.For the emergency situation, this article from the perspective of official department, the public and official information sharing analysis official microblog information disclosure framework. Through the explore of official microblog the influential factors of information sharing, found the mechanism of action. Then, using the case study method,"9.27subway accident in Shanghai" as a case, select the Shanghai metro official microblog "Shanghai shmetro" as the research object, analyzes the present system in our country under the condition of official microblog in emergencies, and the changing process of information disclosure and public issues, the official microblog’s performance in information disclosure.Studies have found that in the current conditions of our country, the official microblog has play an important role in emergency treatment; official microblog’s influence on information disclosure still stay on information release; official microblog information release is not very good to deal with the changing issues; official microblog on information disclosure is the key to a positive interaction with the public, and expanding the channel of public supervision.Facing more and more kinds of emergencies, official microblogs need to be mature gradually as a standardized and institutionalized gesture. To attain this goal, official microblog shall establish sharing institutions, publicity guidance mechanism, and coordination mechanisms between different kinds of official microblogs.