Strengthen Our Country Public Opinion Propaganda Management Necessity And Countermeasure Analysis

Propaganda to the management of the embodiment of the party’s ability. It is a longand arduous task. In broad terms， the public opinion and propaganda related to the party’sprinciples， effective communication of the policy. Small in terms of public opinion andpropaganda related to the cultivation of values of the masses. Therefore， regardless of thesocial development to which the stage， are inseparable from the management of publicopinion and propagandaWith the continuous development of socialist construction， China’s propaganda tomanagement facing some new problems and pressures. The existence of these problems forour propaganda to the management of the new tasks and new requirements. Correctlyunderstand and analyze the main problems in the current of public opinion and propagandamanagement，to find countermeasures to solve the problem，play the important role of publicopinion and propaganda work in the cause of socialist modernization in China has importanttheoretical value and practical significance.This article consists of three parts to this problem are described： the first part discussesthe content and requirements of the management work of our public opinion and propaganda.Management of our public opinion and propaganda is carried out for these three aspects ofpublic opinion， media， public opinion and propaganda agencies and propaganda teammanagement. Of public opinion，media management，management of the Internet and otheremerging media；the management of public opinion and propaganda agencies mainly refers tothe management of our party and government is mainly responsible for the public opinionand propaganda agencies；propaganda team management, the main means of public opinionand propaganda staff training for a group to Marxism， Mao Zedong Thought， the positionsand views of public opinion and propaganda teams to solve practical problems in China’sreform and construction. The requirements of the management of public opinion andpropaganda， is elaborated from the following aspects： public opinion and propagandamanagement should be established on the basis of the theory of Marxism，Marxism as aguide，to promote China’s propaganda to management；media publicity management work must be in the leadership of the party under the supervision of. Only by upholding theleadership of the party， in order to ensure the socialist orientation of public opinion andpropaganda work； public opinion and propaganda work in harmony and economicdevelopment. Economic development is inseparable from China’s propaganda tomanagement，management of public opinion and propaganda is directly related to the natureand direction of economic construction. Economic development of China’s propaganda to themanagement of mutual promotion，in order to jointly promote the construction of China’sgreat cause of socialism，and so on.The second part analyzes the need to strengthen our public opinion and propagandawork. Into the reality of problems and the pressure. The real problem：China’s mass media inthe media problems. Network communication as the main media， there is often a realproblem of spreading false information， network management confusion；of public opinionand propaganda agency is not reasonable. Publicize their knowledge of the network of publicopinion is not enough，news and propaganda agency is not satisfactory；of media publicityteam is not perfect；the pressure of public opinion and propaganda work include：a variety ofsocial thought，China’s propaganda to the management of facing challenges；exist in the fieldof ideological security crisis，China’s propaganda to the management of urgency and a newtask； new problems in the new era of cultural construction management of public opinionand propaganda.The last part of the focus of this article and difficulties， mainly related countermeasuresfor the problems faced by the management of public opinion and propaganda. Including：strengthening the Party’s absolute leadership over the management of public opinion andpropaganda. The ability of the leadership of the party propaganda to work is an importantbenchmark to measure the development of an advanced socialist culture， is also our party’sability to govern an important manifestation； of public opinion and propaganda to reflect theconcept of “humane care”. Always represent the interests of the broadest masses of people，public opinion and propaganda must follow a principle；sound management of China’spropaganda to legalization and institutionalization. Great importance to the construction ofChina’s propaganda to the management system， China’s propaganda to become rule-based； to build a team of qualified public opinion and propaganda. Only consciousness，highquality，hard style of the propaganda team， and management of public opinion andpropaganda，“the icing on the cake”and so on.In short，the cause of socialist modernization construction，we must attach greatimportance to public opinion and propaganda management. Must adhere to the theory ofMarxism as a guide， loyal to the party leadership. Efforts to find the path of developmentsuited to China’s propaganda to the management. The only way to make our public opinionand propaganda work smoothly adapt to the trend of the times.