| Culture is the lifeblood of a nation, is the spiritual home of the people. The CommunistParty of China has always attached importance to the rural cultural construction, especiallyin recent years, under the guidance of the policy of the rural cultural construction, The ruralculture of China has got a great development, the investment of cultural undertakings fundsincreased, reform of cultural system steadily, the achievements of benefit farmer projectsignificantly, the public culture service rich and colorful, the spiritual outlook for farmers toimprove.However, the current rural cultural construction also exist some problems. One is thecurrent construction of rural culture emphasis on business, ignoring the industry. With thedevelopment of the rural economy and between urban and rural population flow, culturaldemands in the rural areas show differences, high or low, this or there, and thesedifferences cannot only depend on the construction of public cultural service system to dealwith. Two, the current rural cultural construction emphasis on external supply, ignored thepeasant self-sufficiency. Culture as a form of ideology, has its own particularity, farmers areno longer satisfied with the external cultural products and services; they also haveexpressed needs and creative needs. To resolve the contradiction between supply anddemand is urgent. Three, the current rural cultural construction emphasis on materialculture life, ignoring the cultural spirit guide. Culture has not only the physical and mentalpleasure, but also education guidance, however, present rural cultural constructionemphasis on the construction of basic public service, to enrich the cultural life of thepeasants. Four, the current rural cultural construction emphasis on construction, ignore themanagement. In the era of the planned economy, the culture system is tubes do not divide,with the policy restrictions of cultural system, resulting in absence of management, incontrast to transact culture is still the function of the government, the inversion model,resulting in low efficiency in the use of cultural facilities, the enthusiasm to participatecultural activities is not high. Five, the rural cultural construction current emphasis onregional equality, ignore regional differences. China has a vast territory, the rural spreadacross the country, because of the difference of geographical conditions, the formation ofdifferent cultural background and the cultural psychology, but the current rural culturalconstruction is characterized by equality and hipping.In this paper, using the method of system analysis, according to the relationshipbetween the various problems, rang the rural cultural construction problems contributing tothree aspects, the supply and demand structure of the defect, content structure defect, areastructure defectsFinally, aiming at these defects are put forward to optimize the mentality and thecountermeasure, namely the public service and industry phase combination, external supplyand peasant self-sufficiency combination, culture of material life and cultural spirit guidecombination, construction and management combination, equality and regional differencescombination. |