Framing Analysis On Taiwan Newspaper Reports About The2010Five Cities’ Mayors Election

Taiwan is a news media highly developed society, but most people’s political knowledge or from the newspaper, so during the election to all candidates newspaper publicity was very critical.Different newspaper media representatives due to its own interests, political position, in their respective reports to convey ego information, influence public opinion, access to voters.This paper in partisan colour different "Liberty times","the China times for analysis object, by all five mayor elections for the information of the range, the selection of two quote may and November of2010, a total of188days of news reports, to frame the Angle of the theory of content analysis, divided into reports leading role, sources, reported three orders stand comparison, lays out two to five during the election for all the reports framework.At the same time, this paper also selected the during an election happens to some degree candidate rather the effect of important events, in order to let two reported framework context further clear.This paper the innovation points:first to Taiwan all five mayor elections same period of vertically combed report, in order to frame on the basis of the theory of text analysis, content analysis, and through the statistical analysis, to present the two newspapers their own hidden news reports framework, the last through the lateral comparison two newspapers in the same event different emphasis on the adoption of the report of the papers reported the deconstruction of "framework", to fully restore events "original".This paper concludes that the two reported in all five mayor elections reported significantly during framework, the construction of the news fact of different colour, during the election to events are complete cognitive, need for integrating the two reports.The Libertydom of times "deep green" position, said to favour is also the candidate and the image of the candidate who camp, to attack coming, and rebuked blue camp candidate, exclude cross-strait issues, abuse, ma ying-jeou Taiwan dwarf "sovereignty"; The China times "shallow blue" colour, a "Liberty times reported relatively neutral position, the Taipei city government happen disadvantages case, a bit does not attend party identity hau lung-bin, were also reported JieChou north city float excessive elevation of project cost new high.