Legal Regulation Of Unfair Competition In The Network Environment

In the network environment, economic activity has occupied a pivotal position in our modern lives. However, its form of expression has evolved quite a difference in the characteristics and performance of the traditional acts of unfair competition form. The reasons for its unique Internet special nature, such as virtual, open, anonymous, and network acts of unfair competition confuse and shock the market order of the network with the growing influence. In this case, in order to protect network environment, the stability and the development and prosperity of the network economy, China must strengthen the legal regulation of unfair competition in the network environment.Since the network of high-tech is a new product, with a relatively short development time in our country. Chinese experience in the maintenance of economic order on the Internet is not particularly rich. Therefore, the system which can be used to regulation of its unfair competition is relatively insufficient. Today, even our country has developed the "Anti-Unfair Competition Law (1993)" which is implemented nearly19years. It exposes the shortcomings of network adaptability and lag need to be improved urgently. Besides, establishing the associated supporting systems which are used to regulate the online environment and economic order is imminent, too.Although China’s theoretical circles demonstrate a strong interest in this area, current research is still remain in the interface of using the theory of civil law to build and maintenance the online trading platform. There are specialized books and theoretical outcomes of the legal regulation of the acts of unfair competition in the network market, which indicates that China’s theoretical community is still at an initial level and not mature.The above situation shows that, due to incomplete existing legal system and the defective theoretical research, a research of the acts of unfair competition for the network market in China brings a great significance with twofold aspect of the theory and reality. The article is divided into four parts, the network acts of unfair competition law regulation, first of all in the first part introduces the purpose and significance of this study, as well as the direction and scope of a better description of the following carried out in this article.The second part of the clear object of this paper, the concept of unfair competition in the network environment, characteristics, type and form of expression, and then illustrate their root causes. From the two types of acts of unfair competition, unfair competition acts and new acts of unfair competition focus on the typical performance of the new acts of unfair competition illustrates the harm in the network economy reveals, which summarized based on the characteristics of various network environment of unfair competition, and pointed out that the characteristics of its different from the traditional way.The third part of the Legal Regulation of the current situation of unfair competition from China’s network environment, specialized analysis, summarized the stages of the inadequacies, and specifically asked the many problems of our country in today’s Internet market economic storm leakage.The fourth part is the most core. From the inadequacies of the third part of the analysis of the network environment of unfair competition in the legal system on the basis of the summary of the line anti-unfair competition law, trademark law, copyright law, and so on in a network environment, the need to improve the total summed observations, according to the above, combined with the relatively successful experiences and lessons of the advanced countries of Germany, for instance, network, available to our network market regulation of unfair competition in the draw, and then sorted out to improve several common network environment legitimate competitive conduct rules of the legal system, the segmentation of the recommendations can make in this article, regardless of its modest contribution to the theory or practice.