China’s National Image Building Under The Vision Of Soft Power

In2010, China formally overtook Japan to become the second largest economyentity in the world. It has been more than30years since China’s reform andopening up amazed the whole world with its energy and confidence. Meanwhile,with a degree of content, the rapid rise of China also frightened some westerncountries which have been screaming “the wolf is coming”. Though more andmore facts have shown that the rise is peaceful and beneficial for the world, thevoice of “china threat theory” won’t stop. While the surrounding countries areenjoying the benefit of china’s development, they as well are so concerned whenthey associate with China that China has missed many opportunities andinterests. China’s short of "soft power" exposed during its development hasbecome more and more obvious. If not remedied in time, this problem wouldlimit china’s development for quite a long time in the future. Since there showsgreat advantages in the ways and effects of the "soft power", as the globalizationdeepening, the competition between countries have gradually transformed intothe competition of “soft power” and the national image, an important componentof "soft power", has been drawn into the spotlight. As national image plays avital role on national “soft power”, so all over the world especially the westerncountries, want to build and transmit their sound national images by all kinds ofways and methods. A sound national image can be strongly influential. On onehand, it can strengthen the cohesion of a nation, increase the national confidenceand create strong motivation for people to contribute to the country; on the other,it can be extremely appealing to potentially influent the ideas of another countryso as the other country may make favorable strategies towards our country, andthus put our country at an advantage and create a superior external environmentfor future development.The national image of china has long been demonized by the foreign media and fallen into a passive position in terms of publicity. As far as china is concerned,there are lots of problems itself in building a national image, which is also themain reason that the national image building falls far behind its economicgrowth. Therefore, it needs us to find out the major problems in the currentcountry image building and improve them pointedly. As it is about to enter thenext ten years after the furnace in the first decade’s of21st century, what kind ofimage should the rising china adopt to embrace the world? In what position should the Chinese nation to stand out of the globe? That will be a significanthistorical subject for China. However, the reality had reminded us that it’s astrategy issue involved how a sound national image can further develop the “softpower”. This dissertation from the angle of soft power finds out the existingproblems in our national image and intends to explain the country image thatchina should adopt and eventually finds a feasible way to build this kind ofimage.The structure of this dissertation is as follows:The first paragraph is to introduce the topic of the background, the purpose,the situation of domestic and overseas, the analysis methods and the relatingconcepts.In the second paragraph, to analyze the importance of “soft power” and whatis the relationship between national image and national “soft power”, concludethat sound national image means strong national “soft power”.In the third paragraph, analyze the current situation of national image andrelating problems to figure out what the national position is. Fourth, I will give aseries of available advice involved economic, politics, culture, and diplomatic.The last paragraph is to give a shortly conclusion of this dissertation, includingpartly references and thanks.